Shirley Archer
( OtS 01 )
![Overthought Studio Kimberly Eichenberger Web Design Development Shirley Archer](https://cdn.prod.website-files.com/62c43dd3c66c31771a08e642/62ff64c6ae71a5f5aab74b1c_Overthought_Studio_Website_Web_Design_Development_Kimberly_Eichenberger_Shirley_Archer_8.jpeg)
![Overthought Studio Kimberly Eichenberger Web Design Development Shirley Archer](https://cdn.prod.website-files.com/62c43dd3c66c31771a08e642/6361152b67dac3180d403d77_Overthought_Studio_Website_Web_Design_Development_Kimberly_Eichenberger_Shirley_Archer_51.png)
![Overthought Studio Kimberly Eichenberger Web Design Development Shirley Archer](https://cdn.prod.website-files.com/62c43dd3c66c31771a08e642/630884f23257d8ca7a00203a_Overthought_Studio_Website_Web_Design_Development_Kimberly_Eichenberger_Shirley_Archer_11.png)
![Overthought Studio Kimberly Eichenberger Web Design Development Shirley Archer](https://cdn.prod.website-files.com/62c43dd3c66c31771a08e642/6361152fa12ca8e0efedf7d7_Overthought_Studio_Website_Web_Design_Development_Kimberly_Eichenberger_Shirley_Archer_50.png)
![Overthought Studio Kimberly Eichenberger Web Design Development Shirley Archer](https://cdn.prod.website-files.com/62c43dd3c66c31771a08e642/636115365ea5082b5b3cc251_Overthought_Studio_Website_Web_Design_Development_Kimberly_Eichenberger_Shirley_Archer_52.png)
![Overthought Studio Kimberly Eichenberger Web Design Development Shirley Archer](https://cdn.prod.website-files.com/62c43dd3c66c31771a08e642/6307829fa58426d12f2a5145_Overthought_Studio_Website_Web_Design_Development_Kimberly_Eichenberger_Shirley_Archer_1.png)
![Overthought Studio Kimberly Eichenberger Web Design Development Shirley Archer](https://cdn.prod.website-files.com/62c43dd3c66c31771a08e642/62ff5f112e31dc6163c476ab_Overthought_Studio_Website_Web_Design_Development_Kimberly_Eichenberger_Shirley_Archer_6.jpg)
![Overthought Studio Kimberly Eichenberger Web Design Development Shirley Archer](https://cdn.prod.website-files.com/62c43dd3c66c31771a08e642/62ff64c0b76f9b497bbd77aa_Overthought_Studio_Website_Web_Design_Development_Kimberly_Eichenberger_Shirley_Archer_7.jpeg)
( OtS 01 )
Area / Location
Health & Wellness Author / Los Angeles
Date
January 2021
Tool / System
Squarespace
Starting out with a website that was attracting people but not converting, Shirley Archer – best-selling author, award-winning health journalist and trainer, and integrative health educator – came to us looking for an all-around website update. For this project we focused on creating a user-friendly flow, using clear call to actions and white space in order to reduce overwhelm and maximize the site‘s effect. The site includes a high-converting landing page, collections of podcast and video meditations, a blog, e-commerce and more. To translate and convey Shirley's values and desired aesthetic, we also took a series of photos geared towards creating a calm and positive, but also a kind of retro look and feel. The website was built with Squarespace, in order for Shirley to be able to easily update the site herself in the future.