Starting out with a website that was attracting people but not converting, Shirley Archer – best-selling author, award-winning health journalist and trainer, and integrative health educator – came to us looking for an all-around website update. For this project we focused on creating a user-friendly flow, using clear call to actions and white space in order to reduce overwhelm and maximize the site‘s effect. The site includes a high-converting landing page, collections of podcast and video meditations, a blog, e-commerce and more. To translate and convey Shirley's values and desired aesthetic, we also took a series of photos geared towards creating a calm and positive, but also a kind of retro look and feel. The website was built with Squarespace, in order for Shirley to be able to easily update the site herself in the future.